Do you have a social media crisis management plan?
Ever have something go viral on you? It’s exciting. But what if that viral post slammed your brand, or destroyed your brand’s reputation? Delta has had a rough go of it lately. A well-prepared social media crisis management plan will help mitigate any potential harm and ensure a fast(er) recovery. Here, we’ll explore the nature […]
A Framework To Take a Personal Injury Law Firm From $1m to $10m
To help a personal injury law firm scale from $1M to $10M in annual revenue, the marketing plan needs to focus on both lead generation and operational efficiency. Here’s a (very high level) framework you could use: 1. Set Clear Growth Goals Your goal is to increase revenue tenfold, so the first thing your plan […]
The Biggest Mistakes Lawyers Make When Scaling Their Practice
Scaling a law firm is a complex process, and marketing is crucial to scaling properly, but many lawyers make critical mistakes that end up undercutting the growth they want to see. Here are seven common pitfalls to avoid: 1. Ignoring ROI and Focusing on Vanity Metrics One of the biggest mistakes is chasing metrics like […]
How Much Should a Law Firm Spend on Marketing?
Determining the right marketing budget for a law firm depends on several factors including firm size, growth goals, and practice area. Here’s a breakdown of what you should consider when allocating your marketing budget: Small Law Firms 7-8% of gross revenue Medium Law Firms 5-10% of gross revenue Large Law Firms 10-20% of […]
Pacific Coast Injury Law quintuples their leads
Website Leads + 0 % Phone Call leads + 0 % The challenge The leadership at Pacific Coast Injury Lawyer wanted to double their high quality leads. The approach We first analyzed existing campaigns to improve efficiency, then built sustainable ad campaigns to drive consistent growth. How we measured success We focused on tracking all […]
Landing accredited investors
Helping this broker/dealer land accredited investors Minimum investment + 0 % Accredited Investors + 0 x The challenge Rainmaker Securities wanted to increase both the quantity, and the quality of the investors they wanted to add to their investor pool. The approach First we needed to secure their brand presence, then build a funnel that […]