How Marketing Impacts Law Firm Economics
To say marketing is a core driver of growth for law firms would be an understatement. But its impact on overall firm economics goes beyond just client acquisition. A well-executed marketing strategy can improve client quality, reduce acquisition costs, and increase client retention. All of which have a huge impact on law firm profitability. How […]
PPC for Fintech: The Complete Guide & Playbook
Table of Contents Introduction and setting the scene Whether you’re a seasoned marketer or new to the fintech space, this guide is designed to equip you with the knowledge and strategies you need to run profitable Pay-Per-Click (PPC) campaigns. We’ve been working on PPC for fintech startups for a while, and decided to compile everything […]
Key Economic Metrics Law Firm Leaders Should Track When Scaling Their Practice
Scaling a law firm requires paying careful attention to key economic metrics so you can maintain a healthy profitability. Here are the essential metrics to consider: 1. Revenue per Employee (and Attorney) Revenue per employee helps determine how efficiently your firm is utilizing its staff. If this is a healthy number, your current team can […]
Why fintech startups fail
Here’s the deal—fintech startups fail a lot. And it’s usually not because the idea sucks, but because of a bunch of other issues they didn’t see coming. We’ve helped quite a few grow, but we’ve also seen a great deal (competitors and clients alike) fail. Here’s what we’ve noticed: 1. Regulatory Headaches First off, fintech […]
Fool’s Gold: Marketing Red Flags Lawyers Should Watch Out For
In a competitive industry like law firm marketing, advertising agencies often make flashy promises that seem too good to pass up. The problem is, often times if it seems too good to be true, it probably is. Here are some common marketing red flags and scams that sound smart but can ultimately drain your resources […]
Do you have a social media crisis management plan?
Ever have something go viral on you? It’s exciting. But what if that viral post slammed your brand, or destroyed your brand’s reputation? Delta has had a rough go of it lately. A well-prepared social media crisis management plan will help mitigate any potential harm and ensure a fast(er) recovery. Here, we’ll explore the nature […]