PPC for Fintech: The Complete Guide & Playbook
Table of Contents Introduction and setting the scene Whether you’re a seasoned marketer or new to the fintech space, this guide is designed to equip you with the knowledge and strategies you need to run profitable Pay-Per-Click (PPC) campaigns. We’ve been working on PPC for fintech startups for a while, and decided to compile everything […]
Key Economic Metrics Law Firm Leaders Should Track When Scaling Their Practice
Scaling a law firm requires paying careful attention to key economic metrics so you can maintain a healthy profitability. Here are the essential metrics to consider: 1. Revenue per Employee (and Attorney) Revenue per employee helps determine how efficiently your firm is utilizing its staff. If this is a healthy number, your current team can […]
Why fintech startups fail
Here’s the deal—fintech startups fail a lot. And it’s usually not because the idea sucks, but because of a bunch of other issues they didn’t see coming. We’ve helped quite a few grow, but we’ve also seen a great deal (competitors and clients alike) fail. Here’s what we’ve noticed: 1. Regulatory Headaches First off, fintech […]
Fool’s Gold: Marketing Red Flags Lawyers Should Watch Out For
In a competitive industry like law firm marketing, advertising agencies often make flashy promises that seem too good to pass up. The problem is, often times if it seems too good to be true, it probably is. Here are some common marketing red flags and scams that sound smart but can ultimately drain your resources […]
Do you have a social media crisis management plan?
Ever have something go viral on you? It’s exciting. But what if that viral post slammed your brand, or destroyed your brand’s reputation? Delta has had a rough go of it lately. A well-prepared social media crisis management plan will help mitigate any potential harm and ensure a fast(er) recovery. Here, we’ll explore the nature […]
A Framework To Take a Personal Injury Law Firm From $1m to $10m
To help a personal injury law firm scale from $1M to $10M in annual revenue, the marketing plan needs to focus on both lead generation and operational efficiency. Here’s a (very high level) framework you could use: 1. Set Clear Growth Goals Your goal is to increase revenue tenfold, so the first thing your plan […]