Landing accredited investors
September 20, 2024
Pacific Coast Injury Law quintuples their leads
The leadership at Pacific Coast Injury Lawyer wanted to double their high quality leads.
We first analyzed existing campaigns to improve efficiency, then built sustainable ad campaigns to drive consistent growth.
We focused on tracking all events that potential clients would take including click to call, form submits, and emails.
While not bidding on competitors, we did see a ton of impressions for other lawyers. We’ve added a ton to a negative keyword list and continued to do so as needed.
To tighten things up in the short term paused phrase match and stopped using broad match all together.
Over time as we saw a decrease in competitor terms re-introduced phrase match and bid more aggressively.
Aside from the usual ad group cleanup, we did some searches to see if we could find a directory of lawyers in the area. Once we organized the data, we created a ‘master negative competitor list’ which helped expedite the process of getting back to phrase match terms.
By removing keywords wasting budget on competitor terms, we were able to reinvest the budget into higher performing ad groups that required a bit more management. This quintupled lead generation and allowed for Pacific Coast Injury Lawyer to experience more consistent lead flow.
