Ever since the NFT and Crypto market took a hit earlier this year, investors have taken a step back and took a critical eye to

Here’s the skinny on what happened to Enron Enron was a Houston-based energy company that filed for bankruptcy in 2001. The company’s failure was due

First things first: defining what we mean by “Fintech Content Marketing” Content marketing is a strategic (and data-driven) approach that focuses on winning (and retaining)

Here’s the gist: Start by finding campaigns and channels that aren’t performing, pause underperforming initiatives, then optimize all remaining projects. Cutting costs has become a

Most agencies suck at client communication. Odds are, if you’ve worked with more than one SEO agency, you’ve run into this. There’s a few reasons

Look, SEO is important, but should you hire an SEO agency? The answer isn’t always yes. Not every company should hire Crescendo Consulting (or any