Why “Person” schema will be more important than ever
First, what is “person” schema and why should I care? “Person” schema is a type of structured data markup (most SEO specialists–including ourselves– just call this a “schema property”). We make sure to include it when talking about specific people, or referencing an author that contributes to a piece of content on your website. Schema […]
How SEO and PPC work together for finance startups
In finance marketing, generating leads can be 2-3x more expensive than in other industries and cost-per-click (CPC) rates can reach $50 or more. SEO and PPC are two powerful strategies that, when used together, can help you get more value from your marketing budget. In this guide, we’ll explain what SEO and PPC are, how […]
What to look for in PPC management services
Understanding PPC and PPC Management What is PPC? Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It’s the classic “spend money to make money” model. The goal is to generate at least $2-3 in revenue for every $1 invested. How Are Ad […]
US Appeals court blocks grants to black women
Venture capital fund Fearless Fund cannot resume making grants to Black women-owned businesses because of a court order. First, this is hot, flaming, piles of garbage. Second, right now this is a preliminary injunction – it’s only binding Fearless Fund. Not for any other grant providing organization or fund. Third, a preliminary injunction means the […]
CBD Brand Kickstarts SEO Program
Organic Traffic + 0 % The challenge This CBD brand had a website that did not drive many online sales, and did not bring in significant organic traffic. We needed to kick start a long term SEO strategy to build consistent online presence. The approach The first step is to make sure the website is […]
Real Tested CBD builds their brand through Meta ads
Cost per Click $ 0 Cost Per Like $ 0 Click Through Rate 0 % The challenge RealTestedCBD measures the CBD and THC contents of everyone’s favorite CBD products. But because of the industry they’re in, they are constantly disapproved for ad targeting by ad platforms. The approach Ad platforms have a list of requirements […]