First, what is “person” schema and why should I care? “Person” schema is a type of structured data markup (most SEO specialists–including ourselves– just call

In finance marketing, generating leads can be 2-3x more expensive than in other industries and cost-per-click (CPC) rates can reach $50 or more. SEO and

Understanding PPC and PPC Management What is PPC? Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time one of

Goals Digipharm.io should focus on 1. Scale sales qualified leads 2. Shorten buying cycle with higher intent prospects 3. Drive waitlist signups for mobile app

What to look for in an SEO agency A high performing SEO agency that’s worth their weight in gold will do the following during a

Quick hits: Why is machine learning important in FinTech? How can AI help FinTech companies? In fintech, machine learning can provide finance brands with faster