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How Startups Beat Bigger Competitors

How startups can beat bigger competitors When we talk with ambitious startup founders, inevitably they ask about one of their large competitors who have been

Digital Wallets Could Cost Banks Billions 

The landscape of digital wallets is changing – tech firms are leading the way while banks seem to be lagging behind. Can they still make a play? Or is it too late to catch up to tech like Apple Pay?

fintech marketing strategies

Guide to Internal Click Tracking

So, you want to measure your internal conversion funnel, and you want to track every click. Awesome. But for the love of all that is

What is Pre-Seed?

Pre-seed funding is the first round of venture capital financing that a startup raises. It is typically smaller than seed funding, and is used to help a startup get to the point where it can raise seed funding (which is usually the first large round of funding). In this blog post, we’ll discuss what pre-seed funding is, the difference between pre-seed and seed funding, when to start raising pre-seed funding, when is a startup ready for pre-seed funding, and what are the pros and cons of pre-seed funding.

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